Who is Li Jiaqi and why is he the livestream anchor every beauty enthusiast should know? Many people wonder how this former L’Oreal salesman became China’s most powerful beauty influencer, moving millions of products with a single livestream.
Let me introduce you to my favorite beauty expert — Li Jiaqi.
Li Jiaqi’s Background: From L’Oreal Salesman to Livestream Superstar
Li Jiaqi was born in 1992 in Yueyang, Hunan Province, China. His passion for makeup started in childhood, setting him apart in a culture where male beauty experts were rare.
After graduation, he joined L’Oreal as a counter salesman (beauty consultant). For three consecutive years, he ranked as the most customer-satisfied seller in his store. His deep product knowledge and genuine connection with shoppers laid the foundation for what would come next.
By chance, L’Oreal selected him for a beauty livestreaming pilot program. That opportunity launched him onto the path that would redefine China’s e-commerce landscape.
The Breakthrough Moment: 380 Lipsticks in 5 Hours
Li Jiaqi’s sudden rise to fame came during a special lipstick livestream event. In just 5 hours, he applied 380 lipsticks from over ten different brands directly onto his own lips so viewers could see true color payoff, texture, and finish in real time.
The results were extraordinary:
| Metric | Result |
|---|---|
| Lipsticks tested live | 380 |
| Orders sold | 23,000 |
| Turnover | RMB 3.53 million |
| New followers gained | 300,000 |
His professionalism and stamina impressed viewers. Unlike scripted reviews, Li Jiaqi physically demonstrated every product, building trust through transparency.
Why Girls Trust Li Jiaqi’s Recommendations
1. He Personally Tests Every Product
Before recommending any item in his livestream room, Li Jiaqi personally tries the product and verifies authenticity. He does not promote items he would not use himself.
2. Deep Understanding of Female Consumers
Growing up with a love for makeup and working as a L’Oreal beauty consultant gave Li Jiaqi strong empathy toward female shoppers. He understands that every girl deserves quality lipstick in her makeup bag and curates products accordingly.
3. Expertise Across Age Groups
His counter experience taught him consumer psychology across demographics. He can recommend different products suited to teenagers, working professionals, or mature women with equal confidence.
4. Exceptional Livestream Presence
Li Jiaqi’s speaking skills and expressive delivery keep millions of viewers engaged. His catchphrases have become cultural phenomena.
5. Sincerity Above All
When Li Jiaqi recommends products, he does so sincerely, sharing his genuine favorites rather than pushing highest-commission items. This authenticity builds long-term loyalty.
Iconic Catchphrases
As a longtime fan, every livestream delivers two things I look forward to:
| Catchphrase | Meaning |
|---|---|
| “All girls!” (所有女生!) | His signature call-to-action before dropping a major deal |
| “Oh my god!” | His reaction when a product color or formula truly impresses him |
These phrases have become so iconic that brands now use them in their own marketing.
Li Jiaqi’s 11.11 Shopping Schedule
During the Double Eleven (11.11) sales period, Li Jiaqi launches his promotional livestreams early to help viewers plan their purchases.
| Event | Date |
|---|---|
| 11.11 promotion pre-sale begins | October 24, 2022 |
He curates exclusive deals, limited-edition bundles, and flash discounts across skincare, makeup, and lifestyle categories.
How to Shop Li Jiaqi’s Recommendations from Malaysia
Want to buy the products Li Jiaqi recommends but stuck on payment or shipping? Here’s how Malaysia shoppers can participate:
| Challenge | Solution |
|---|---|
| No Chinese bank account | Use a Pay-for-Me service |
| No Alipay verification | Use a Buy-for-Me agent |
| Need help with Chinese product pages | Contact a freight forwarder with procurement support |
| Shipping to Malaysia | Use a China-to-Malaysia logistics specialist |